🦝 Our story

We believe every kid deserves to understand money.

Raising A ‘Coon was built by people who spent years working in finance and education — and who got tired of watching families struggle with conversations that should be simple.

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Built by finance & education professionals
Our team brings together real-world experience in both financial services and classroom education — so our resources are accurate, age-appropriate, and actually usable.
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“A raccoon doesn’t wait to be handed treasure —
it learns to find it.”
2,400+
Families served
Ages 6–25
Resources for every stage
4.9★
Average rating
$7
Starting price
Our mission

Money skills shouldn’t start at
18. Or 25. Or never.

Most adults were never properly taught about money. Not in school. Not at home. They figured it out the hard way — through mistakes, stress, and years of trial and error.

That cycle ends with this generation. When children grow up understanding how money works — how to earn it, save it, give it, and grow it — they step into adulthood with a confidence that changes everything.

That is what Raising A ‘Coon is built to do. Not through lectures or textbooks. Through simple, practical tools that make the kitchen table the most powerful financial classroom in the world.

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Habits over information
Knowing that compound interest exists doesn’t change behaviour. Building a weekly saving ritual does. We design for habits, not just knowledge.
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Age-appropriate always
A 7-year-old and a 17-year-old need completely different conversations. Every resource we make is built for a specific life stage — never generic, never dumbed down.
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The family table is the classroom
Schools in Canada still don’t teach personal finance properly. Parents are the most important financial educators in a child’s life — we make that role easy to fill.
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Built for Canadian families
TFSAs, RRSPs, the CRA, Canadian banks — our resources speak your language. No translating US content to make it work here.
Why we built this

We saw the gap.
We couldn’t ignore it.

With backgrounds across both finance and education, we had a front-row seat to a problem hiding in plain sight.

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Schools aren’t teaching it
Personal finance is absent from most Canadian school curricula. Students graduate knowing how to find the area of a triangle — but not how to open a bank account, file a tax return, or avoid a credit card trap.
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Families don’t know where to start
Parents want to teach their kids about money — but most weren’t taught themselves. The conversations feel awkward, the resources are either too childish or too complicated, and too many of them are built for the US market.
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We knew we could fix it
Combining deep knowledge of financial concepts with an understanding of how people actually learn, we set out to build something that didn’t exist — practical, age-specific, Canadian-first financial education for every family.
Why trust us

Real expertise.
Real resources.

We don’t just talk about money — we come from it. Here’s what we bring to every resource we create.

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Finance background
Hands-on experience in the financial services industry — not just theory from a textbook.
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Education expertise
Deep understanding of how people learn at different ages — so content lands, not just informs.
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Canadian focus
Everything is built for the Canadian system — TFSAs, RRSPs, CRA rules, Canadian banks, and real Canadian context.
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Family tested
Every resource is designed to work at the kitchen table — simple enough to use without preparation, effective enough to create lasting habits.
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One thing we’ll always be upfront about
We are educators, not advisors. Everything on this site is for general educational purposes — it is not financial advice, tax advice, or investment advice tailored to your situation. We will always encourage you to consult a licensed professional for decisions specific to your life. That is not a disclaimer we hide in fine print — it is something we genuinely believe. Good financial education teaches you how to think, not what to do. The doing is personal.
How we work

The way we build every single resource.

There is a process behind every worksheet, eBook, and guide we create. It is not accidental — it is intentional.

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Start with the real conversation
Every resource begins with a question: what does a parent actually say to their child about this topic? Not what a textbook says — what a real conversation sounds like at 7pm on a Tuesday. We write for that moment.
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Ground it in evidence
We draw on childhood development research, behavioural economics, and established financial literacy frameworks to ensure our content doesn’t just feel good — it actually builds the mental models that lead to better financial decisions over a lifetime.
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Make it age-specific
A resource that tries to work for everyone ends up working for no one. We design every product for a specific age window — the language, the concepts, the activities, and the level of abstraction are all calibrated to where a child actually is developmentally.
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Remove every barrier to starting
The best financial education resource is one that gets used. No prep required, no finance degree needed, no apps to install. Download it, open it, sit down together, and start. That is the entire process.
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Ready to raise a financially fearless family?

Browse our resources and find the right starting point for your family — whether your child is 6 or 21.

Browse the Shop → Where do I start?