Privacy Policy

Raising A ‘Coon (operating at raisingatycoon.com) is an individual-operated Canadian website that provides financial education resources for families. We create and sell digital products (worksheets, eBooks, templates, and guides), publish educational content, earn revenue through affiliate marketing partnerships, and display advertising on our website.

When this Privacy Policy refers to “we,” “us,” or “our,” it means the individual operator of raisingatycoon.com, based in Canada.

For all privacy matters, contact us at: hello@raisingatycoon.com

We collect personal information in three ways: information you give us directly, information collected automatically when you use our website, and information received from third parties.

Information you provide directly:

• Name and email address when subscribing to our newsletter
• Name, email address, and billing information when purchasing a digital product
• Any messages, feedback, or enquiries sent through our contact form

Information collected automatically:

• Pages visited, time on site, and how you navigate our website (via Google Analytics)
• Your IP address and approximate geographic location (country/region level)
• Browser type, device type, and operating system
• Referring website (how you found us)
• Clicks on affiliate links — we and our affiliate networks track when you click a link and whether a purchase results (see Section 4)
• Ad interactions — our advertising partners collect data about which ads you see and interact with (see Section 5)

Information from third parties:

• Affiliate networks (Amazon Associates, ShareASale, Commission Junction, Impact) may share data about purchases made through our links
• Payment processors (Stripe, Lemon Squeezy) share transaction confirmation data with us
• Advertising networks may share aggregate, anonymised performance data about ads shown on our site

We use your personal information only for the following purposes:

• To process and deliver your digital product purchases
• To send you our email newsletter and educational content (if you have subscribed)
• To respond to your questions and support requests
• To track affiliate link performance and earn commissions on qualifying purchases
• To serve and optimise advertising displayed on our website
• To analyse website traffic and improve our content and products
• To comply with our legal obligations under Canadian law
• To detect and prevent fraud or abuse

We will never use your information for purposes not listed here without first obtaining your explicit consent.

We are a participant in the following affiliate programs:

• Amazon Associates — We earn commissions on qualifying purchases made through Amazon links on our site. As an Amazon Associate, we earn from qualifying purchases.
• ShareASale — We may promote products from ShareASale merchant partners and earn a commission on qualifying sales.
• Commission Junction (CJ Affiliate) — We may promote products from CJ merchant partners and earn a commission on qualifying sales.
• Impact and other affiliate networks — We may work with additional affiliate partners and networks from time to time.

How affiliate tracking works: When you click an affiliate link on our website, a cookie is placed on your device by the affiliate network. This cookie allows the network to track whether you complete a purchase, so we can be credited with the referral commission. The data collected by affiliate cookies is governed by each network’s own privacy policy.

Our editorial integrity: Affiliate relationships do not influence our editorial content. We only recommend products and services we genuinely believe are useful for our readers. Any affiliate links are clearly identified or disclosed on the relevant page.

You can opt out of affiliate tracking by declining cookies when prompted, or by using browser settings or privacy tools to block tracking cookies. Note that affiliate links will still work — you just may need to accept the cookie to ensure we receive credit for the referral.

Affiliate program privacy policies:

• Amazon: amazon.com/privacy
• ShareASale: shareasale.com/privacy
• CJ Affiliate: cj.com/privacy
• Impact: impact.com/privacy

We display third-party advertisements on our website to help fund the free content we create. We work with the following advertising partners:

• Google AdSense — Google may use cookies and similar tracking technologies to serve ads based on your prior visits to our website and other sites across the internet.
• Mediavine — Mediavine is an advertising management company that may serve ads on our site. Mediavine uses cookies and similar technologies to collect data about your browsing behaviour to serve relevant ads.
• AdThrive / Raptive — Raptive (formerly AdThrive) may serve ads on our site and uses cookies and tracking technologies for ad targeting and measurement.
• Other display ad networks — We may work with additional advertising partners from time to time, all of whom operate under their own privacy policies.

How to opt out of interest-based advertising:

• Google: adssettings.google.com
• Digital Advertising Alliance (Canada): youradchoices.ca
• Network Advertising Initiative: optout.networkadvertising.org
• European Interactive Digital Advertising Alliance: youronlinechoices.eu

Please note that opting out of interest-based advertising does not mean you will stop seeing ads — it means the ads you see will be less targeted to your interests. Our advertising partners are contractually required to comply with applicable privacy laws and their own privacy commitments.

When you purchase a digital product from our website, we collect and process the following information to fulfil your order:

• Your name and email address (to send your download link and purchase receipt)
• Your billing country and postal code (for tax compliance purposes)
• Payment information — processed securely by our payment processors; we never see or store your full card number

We use Lemon Squeezy and/or Stripe to process payments. Both are PCI-DSS Level 1 certified payment processors. Your payment data is handled entirely by these platforms and is subject to their privacy policies:

• Lemon Squeezy: lemonsqueezy.com/privacy
• Stripe: stripe.com/privacy

Purchase records are retained for 7 years as required by the Canada Revenue Agency (CRA) for tax and accounting purposes. After this period, records are securely deleted.

International customers: Lemon Squeezy acts as a Merchant of Record for international transactions, meaning they are responsible for collecting and remitting VAT, GST, and other applicable taxes in jurisdictions where required (including the EU, UK, and Australia). Their tax collection practices are governed by their own terms and privacy policy.

We send marketing emails to subscribers who have explicitly opted in to receive them. We operate our email marketing in compliance with Canada’s Anti-Spam Legislation (CASL), which is one of the strictest anti-spam laws in the world.

Our email marketing is managed through MailerLite. When you subscribe, your name and email address are stored on MailerLite’s servers, which are subject to MailerLite’s privacy policy at mailerlite.com/privacy.

Every marketing email we send includes:

• A clear identification of who the email is from
• A valid mailing address
• A one-click unsubscribe link that works immediately

You may withdraw your consent and unsubscribe at any time by clicking the unsubscribe link in any email, or by emailing us at hello@raisingatycoon.com. We will process your unsubscribe request within 10 business days as required by CASL.

We track email open rates and click rates to understand which content is most useful to our subscribers. This data is collected by MailerLite and is used only to improve our newsletters. You can disable email tracking by setting your email client to not load remote images.

Our website uses cookies and similar tracking technologies. A cookie is a small text file stored on your device when you visit a website. We use the following types of cookies:

• Essential cookies: Required for the website to function correctly (e.g., remembering your session, processing purchases). Cannot be disabled without affecting website functionality.
• Analytics cookies: Used by Google Analytics to understand how visitors use our website. Data is aggregated and anonymised. You can opt out at tools.google.com/dlpage/gaoptout.
• Affiliate tracking cookies: Placed by affiliate networks (Amazon, ShareASale, CJ, Impact) when you click an affiliate link. These cookies allow networks to track referrals and attribute commissions.
• Advertising cookies: Placed by our advertising partners (Google AdSense, Mediavine, Raptive) to serve relevant ads and measure ad performance. These may track your activity across multiple websites.

Managing cookies: You can control and delete cookies through your browser settings. Most browsers allow you to refuse cookies, delete existing cookies, or set preferences for specific websites. Note that disabling certain cookies may affect how our website functions. For more information, visit allaboutcookies.org.

Where required by law (e.g., for EU/UK visitors), we display a cookie consent banner and will only set non-essential cookies with your consent.

We use the following third-party services to operate our website and business. Each service receives only the data necessary for its function and is bound by its own privacy policy:

We do not sell your data to any of these third parties. We only share what is strictly necessary for each service to function.

We do not sell, rent, or trade your personal information to third parties. We share your data only in the following circumstances:

• With service providers: As listed in Section 9, we share data with trusted providers who help us operate our website and business
• For legal compliance: We may disclose your information if required by Canadian law, a court order, or a government authority with lawful jurisdiction
• To protect rights: We may disclose information where necessary to protect the rights, property, or safety of our business, our users, or the public
• Business transfer: If this website is ever sold or transferred, your data may form part of that transfer. We will notify you via email and/or a notice on our website before your data becomes subject to a different privacy policy

We retain your personal information only for as long as necessary for the purposes described in this policy, or as required by law:

• Purchase records: 7 years (required by the Canada Revenue Agency)
• Email newsletter subscriptions: Until you unsubscribe, then deleted within 30 days
• Contact form messages: Up to 2 years
• Analytics data: 26 months (Google Analytics default), then anonymised or deleted
• Affiliate tracking data: Governed by the respective affiliate network’s retention policy
• Advertising data: Governed by the respective ad network’s retention policy

After the applicable retention period, personal information is securely deleted or anonymised so it can no longer be linked to you.

Depending on your location, you have the following rights regarding your personal information:

To exercise any of these rights, email us at hello@raisingatycoon.com. We will respond within 10 business days as required under PIPEDA.

If you are not satisfied with our response, you have the right to lodge a complaint with:

• Canada: Office of the Privacy Commissioner of Canada — priv.gc.ca
• EU/UK: Your local Data Protection Authority

We take reasonable technical and organisational steps to protect your personal information from unauthorised access, loss, misuse, or disclosure. These measures include:

• HTTPS encryption for all data transmitted to and from our website
• Using PCI-DSS compliant payment processors — we never store card numbers ourselves
• Limiting access to personal data to only what is necessary
• Using reputable, security-certified third-party service providers

However, no internet-based transmission or electronic storage is completely secure. We cannot guarantee absolute security and encourage you to take care when sharing personal information online.

In the event of a data breach that poses a real risk of significant harm to you, we will notify you and the Office of the Privacy Commissioner of Canada as required under PIPEDA’s breach reporting obligations.

Our website and products are directed at parents, caregivers, educators, and young adults aged 18 and over. While our products are designed to be used by families with children, we do not knowingly collect personal information directly from children under the age of 13 (or under 16 for EU residents under GDPR).

If you believe a child has provided us with personal information without parental consent, please contact us immediately at hello@raisingatycoon.com and we will take prompt steps to delete it.

Parents and guardians are responsible for supervising their children’s use of our website and for ensuring that any information shared is appropriate.

Our website is operated from Canada and is intended primarily for Canadian and North American audiences. However, we welcome visitors from around the world and are committed to handling all personal data with respect.

European Union & UK visitors (GDPR): We process your data on the following legal bases — contract performance (for purchases), legitimate interests (for analytics), and consent (for marketing). You have full GDPR rights as described in Section 12. Our advertising and affiliate partners operate under Standard Contractual Clauses or other approved transfer mechanisms for any EU data transfers.

US visitors (CCPA — California): California residents have the right to know what personal information is collected, to request deletion, and to opt out of the sale of personal information. We do not sell personal information. For CCPA requests, contact us at hello@raisingatycoon.com.

Australian visitors: We comply with the Australian Privacy Act 1988 to the extent applicable. Your data may be processed and stored in Canada and in other countries where our service providers operate.

By using our website, you consent to the transfer of your information to Canada and to other countries where our service providers are located, which may have different data protection laws than your country.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. When we make material changes, we will:

• Update the “Last updated” date at the top of this page
• Post a notice on our website homepage for at least 30 days
• Where required by law, notify you by email if the changes materially affect how we handle your data

We encourage you to review this policy periodically. Continued use of our website after changes are posted constitutes your acceptance of the updated policy.

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please get in touch. We take all privacy enquiries seriously and aim to respond promptly.